How to Effectively Recruit African Students: Tips for Universities in Europe and America

As universities in Europe, Canada, UK, and US seek to expand their global reach, they must turn their attention to Africa. With the continent’s huge youth bulge and affinity of mobility, African students offer an exciting opportunity for universities looking to diversify their student bodies. However, the key to success lies in implementing effective recruitment Africa-centric strategies that resonate with these students. Here are some tips for universities to effectively recruit African students.

Tip 1: Partner with Marketing Agents

Partnering with marketing agents who have an extensive network in Africa. This allows you to have on-the-ground partners for the countries you select. These agencies would not only facilitate the sometimes-complex logistics, but they would also give you well researched insights and cultural nuance on how to approach recruitment. This local knowledge and curated events will accelerate and simplify your efforts.

Tip 2: Play the long game

African students, especially wealthy ones, are well travelled, have a strong identity, and are selective. Addressing these key concerns with a comprehensive value proposition is important. A key component to your value proposition is having an ‘Africa Desk’ … a team willing to travel to Africa or connect with a solid consultancy. Consistency and presence are the key…which will reap great rewards.

Tip 3: Build Relationships with African Educational Institutions

Building relationships with African educational institutions is another crucial step. Joint degree and exchange programs, or recruitment tours at transition periods like the final year of secondary education can open the door for recruiters into Africa. Some other ideas can be promoting cultural and academic exchange and mutual understanding.

Tip 4: Provide Attractive Experiences

Creating attractive experiences for potential students is also important. Virtual tours and exceptional recruitment events in the target country can provide students with a deeper understanding of the university’s culture and academic programs. Additionally, in this global community, a first-world experience will go a long way in creating brand awareness and presence in the minds of prospective students.

Tip 5: Embrace Diversity

Finally, universities must embrace the diversity of Africa. Highlighting their commitment to diversity and inclusion, offering programs that cater to different students’ needs, and providing a welcoming environment for African students can make a significant impact.

Tip 6: Leverage Cultural Ties

“Africa is not a country” as a famous twitter personality says. This nugget of truth can help you build your recruitment strategy. It’s a no-brainer, focus on existing cultural ties. Your marketing supporter can give you important insight on the perception your country has with your target audience. This can help you cross over. Finally, universities must embrace the diversity of Africa. Highlighting their commitment to diversity and inclusion, offering programs that cater to different students’ needs, and providing a welcoming environment for African students can make a significant impact.

Tip 7: Offer Scholarships and Financial Aid as a marketing tool

Universities must consider the financial burden that often hinders African students from studying abroad. Offering scholarships and financial aid as a marketing tool, can create great visibility and create a willing audience of paying students.

This article references content from Hedclub.org and nafsa.org